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Zillow is releasing the pared-down listings it is now receiving from a large several listing service that serves nearly 10,000 members in Tennessee, northern Alabama and southern Kentucky, but states it will cut off the feed after a shift duration throughout which brokers can register to offer a direct feed to the site.

The MLS is offering the listing websites with feeds that include less information fields, a maximum of 4 pictures of each home, and home descriptions capped at 150 characters. Real, Tracs has stated it will require that third-party sites supply a link back to the listing information page on the listing broker's site with each listing.

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com just realtor. com was not providing linkbacks on "unenhanced" listings Friday. Realtor. com only supplies links back to the sites of the brokers or agents who market with the website. Zillow has actually constantly offered a linkback to listing brokers on their Zillow listings, as long as they include a legitimate relate to the listing in their feed, whether it's sent out directly or not, Zillow spokesperson Amanda Woolley stated.

It's unclear if Real, Tracs will shut off the flow of listings to real estate agent. com and other websites if they don't start including a linkback on listings. Real, Tracs is working on an arrangement with List, Hub that would ensure that any portal publishing its listings would supply such linkbacks.

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com and other third-party sites continue to get complete listing info from those brokers and agents who have an advertising relationship or other contract with the websites. For  Check it Out , members of Zillow's complimentary broker direct-feed program, Zillow Pro for Brokers, along with those in Trulia's direct broker program, still have their complete listing data appear on Zillow.

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RealTracs to Eliminate MLS

For now, Zillow will take listings in both cut and complete kind, said Katie Curnutte, Zillow's director of communications. But it will cut off the feed after a shift duration of undefined length "to give brokers a bit of time to register for the complete feed." "We have worked out an option with Real, Tracs to offer brokers who want to market their listings on Zillow an opportunity to do so through the MLS," Curnutte stated.